Icons meet Icons in the new Christy x Wimbledon campaign where we've wrapped the famous championship towel around some of the world's most iconic landmarks.
Rig2 took on stills duties, creating assets to be used in-store and across packaging, whilst we took on all motion responsibilities in the campaign. This involved shooting on location, and undertaking all the modelling, 3D animation and compositing of the Wimbledon towel in-situ, then creating the unique sound-design for each location, all done in-house. So far we've seen landmarks in the UK, USA and Dubai go live. You can read more about the campaign here and make sure to follow the Christy and Wimbledon Instagram accounts to watch the rest of the campaign roll out! You can see a little BTS shot from the campaign below:
