ASDA Christmas

Client: ASDA
Year: 2022
Project: Christmas Food
Agency: THG Studios
Territories: UK

Our roles:
Adam: VFX Artist
Gary: Group Director of Video & Motion

Video content © THG Studios
The hardest thing about food shoots (aside from, ya' know, making the whole thing happen) is stopping yourself diving in and just demolishing everything.

The Christmas 2022 food shoot for ASDA tested every ounce of resilience.

Gary's team at THG Studios shot a series of films to celebrate the season, working back-to-back with Havas who were shooting the main TVC in the studio next door, so the pressure was on to keep visual consistency between the crews.

Every member of the team, from pre to post, brought their A-game, and the resulting content is a reflection of this.

This project was made during our time as members of the THG Studios team - Adam as 'Lead Creative Technologist' and Gary as 'Group Director of Video & Motion' and is used with kind permission of THG Studios.


Director: Ant Turner
DOP: Tom Miller
1st AD: Stan Melville
1st AC: Matt Snow
Gaffer: Chris Sarginson
Spark: Charlotte Stevens
Head of Production: Jess Cleary
Producer: Claire Smith
Producer: Tarnia Armitage
Creative: Ross Trigg 
Creative: Ryan Harding
Creative: TJ Nicklin
Creative: Jess Yates
Creative: Ellie Spencer
Photographer: Tom Law
Interior Styling: Katie Parkins
Production Coordinator: Tien Nolan
Post-Production Coordinator: Amy Roberts
Editor: Caoimhe Campbell
  Editor: Lee Doughty
3D/Animation: Charles Dixon
VFX Artist: Adam Johnson
Food/Beverage Specialist: Katie Giovanni
Food/Beverage Team: Megan Rogers
Food/Beverage Team: Holly Galliver
Food/Beverage Team: Grace Hatley
Food/Beverage Team: Fiona Bailey 
Client Services: Gillian Thompson-Wolley
Client Services: Shaun Geary
Project Management: Lucy Poulter
Strategy: Jo Jeffers
GDV&M: Gary Bannister-Simm
Set Build: Del Freney + Crew
Client: ASDA
Agency: THG Studios
Lighting Rental: Drop City
Camera Rental: Shift4

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