Carex: Love Hearts

Client: Carex
Year: 2016
Project: Love Hearts Launch
Agency: mobedia/Webber Shandwick
Territory: UK

Our roles:
Adam: 3D Animator
Gary: Creative Director
In 2016, mobedia partnered with Webber Shandwick to help Swizzles and Carex celebrate their collaboration on the 'Love Hearts' fun edition fragrance.

To support the launch, we made a series of animated content to go across Carex's channels.

Armed with nothing more than a label and the Love heart Brand Bible, Adam created a bunch of 3D assets that we could use in different ways, and Gary provided the creative direction and copywriting to bring the worlds of soap and sweets together.

The launch campaign was a great success, gaining over 500,000 engagements and seeing us collaborate with Carex again on their 2017 Valentines Day campaign.


Creative Director: Gary Bannister-Simm
Designer: Paul Taylor
2D Animator: Ash Barnish
3D Animator: Adam Johnson
Copywriter: Gary Bannister-Simm
Project Manager: Paula Jones
Client Services: Spencer Martin
Exec Producer: Johnny Hall
Agency: mobedia / Webber Shandwick
Client: Carex

*Credit missing? Get in touch!