Client: Little Lion Entertainment Year: 2017 Project: The Crystal Maze Live Launch Agency: mobedia Territory: UK Our roles: Adam: 2D Animator Gary: Creative Director
Little Lion Entertainment needed support launching their new Manchester venue; a live experience of 90s cult TV classic 'The Crystal Maze'. Over the first 6 months of the venue opening, we created a large suite of assets to run across all touchpoints for the Maze. It was a massive success, driving 50x ROI, increasing brand engagement +1420% and reaching over 3M people in the North-West. Below is just a small sample of the campaign content we created.
Mascot Cup
Our first production was epic - a tournament featuring mascots from 6 top-flight UK football clubs and presented by the legendary Chris Kamara. Shot over 1 incredible day in the Maze, the 'Mascot Cup' pitted aliens against an owl, dragon and lion in a series of challenges - including the famous Crystal Dome. The Mascot Cup culminated in a trophy presentation to the champions of the Maze - Moonchester and Moonbeam from Manchester City, in-front of 54,000 fans at the Etihad Stadium.
Mascot Cup
Our first production was epic – a tournament featuring mascots from 6 top-flight UK football clubs and presented by the legendary Chris Kamara. Shot over 1 incredible day in the Maze, the ‘Mascot Cup’ pitted aliens against an owl, dragon and lion in a series of challenges – including the famous Crystal Dome.
The Mascot Cup culminated in a trophy presentation to the champions of the Maze – Moonchester and Moonbeam from Manchester City, in-front of 54,000 fans at the Etihad Stadium.
Theme Tune
The theme tune for The Crystal Maze has firmly secured its place in the ‘Hall of Fame’ for TV tunes, so what better way to celebrate than a good ‘ol sing-along! An idea conceived when everyone in the Studio couldn’t stop humming the theme, we challenged the ‘Maze Masters’ to give us their best rendition, before opening the challenge up to the general public.
Theme Tune
The theme tune for The Crystal Maze has firmly secured its place in the 'Hall of Fame' for TV tunes, so what better way to celebrate than a good 'ol sing-along! An idea conceived when everyone in the Studio couldn't stop humming the theme, we challenged the 'Maze Masters' to give us their best rendition, before opening the challenge up to the general public.
Travel Adverts
Early in the campaign we had the spark of an idea around travel adverts; the large billboards seen around major cities advertising the new hot location you can now fly too ‘direct from [insert local airport] ‘.
So we designed a series of adverts that presented the Crystal Maze’s unique offering – themed as ‘travel adverts’ It’s not everyday you can stand in the shadow of a huge Aztec temple in North-West England! These simple ads were some of the biggest drivers for ticket sales across the campaign.
Travel Adverts
Early in the campaign we had the spark of an idea around travel adverts; the large billboards seen around major cities advertising the new hot location you can now fly too 'direct from [insert local airport] '. So we designed a series of adverts that presented the Crystal Maze's unique offering - themed as 'travel adverts' It's not everyday you can stand in the shadow of a huge Aztec temple in North-West England! These simple ads were some of the biggest drivers for ticket sales across the campaign.
