2020 was a bizarre year for everyone. Locked at home looking at the same 4-walls got a lot of people thinking about DIY, and Homebase capitalised on this demand with their ‘Big Reveal’ campaign, produced by THG Studios, where we demonstrated how you can make the most of your space.

As our featured rooms needed to undergo complete transformations, they were built as sets at THG Studios. Might sound like this made our lives easier, but the ‘seamless’ approach we wanted to achieve with the edits meant that the we had to perfectly match footage shot over a gap of over 1 month.

Good job Adam loves a challenge!

As you can see in the VFX breakdown below, Adam had a ton of post-production work on this project. The sets didn’t have any ceilings, so he had to create these in 3D for the 9x16 deliverables, and the door open/close effect was done completely in 3D. To ensure that the shots would work whilst on-set, Adam created an Augmented Reality version of the animation for reference.

This project was produced during our time as members of the THG Studios team - Adam as 'Lead Creative Video Technologist' and Gary as 'Group Director of Video & Motion' and is used with kind permission of THG Studios.