lookfantastic

3DCreativeShoot
Client: Lookfantastic
Year: 2020
Project: Love Island TVC
Agency: THG Studios
Territories: UK

Our roles:
Adam: 3D Animator
Gary: Creative and Exec Producer

Video content © THG Studios
Lookfantastic were the official beauty partner for Love Island in 2020, and to celebrate the partnership, lookfantastic ran a series of TVCs during the ad breaks for the shows run; airing a new advert and deal each week of the series.

The THG Studios and Lookfantastic teams worked closely during the project, pivoting the creative, shooting new content, editing and delivering the new ads to air in under 1 week - a monumental effort by all involved, and required some great collaboration with Clearest and Peach.

The hard work paid off, and there was a +50% uplift in sales for these new spots.

This project was made during our time as members of the THG Studios team - Adam as 'Lead Creative Technologist' and Gary as 'Group Director of Video & Motion' and is used with kind permission of THG Studios.

Credits

Creative Director: Luke O'Neill
Creative: Gary Bannister-Simm
Creative: Lawrence Allcock
Producer: Denise Johnson
Producer: Charley Ellis
DOP: Nathan Jones
1st AC: Will O'Neill
Stylist: Hannah Cork
Editor: Lee Doughty + Gary Bannister-Simm
3D Animator: Adam Johnson
2D Animator: Hannah Crane
Production Coordinator: Amy Roberts
Brand: Laura Neal
Brand: Rebecca Cohen
Agency: THG Studios
Client: lookfantastic

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