Client: mamas & papas
Year: 2024
Project: Libro Launch
Agency: Rig2
Territories: UK, UAE & Australia
Our roles:
Adam: 3D Animator
Gary: Director + Editor
We teamed up with our friends at Rig2 to produce a series of 3D assets for the launch of Mamas & Papas latest stroller, Libro.
“𝘞𝘪𝘵𝘩 𝘢 𝘤𝘭𝘦𝘢𝘳 𝘢𝘳𝘵 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘦𝘴𝘵𝘢𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘦 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘱𝘩𝘰𝘵𝘰𝘨𝘳𝘢𝘱𝘩𝘺 𝘢𝘯𝘥 𝘷𝘪𝘥𝘦𝘰 𝘢𝘴𝘴𝘦𝘵𝘴 𝘣𝘺 𝘙𝘪𝘨𝟸, 𝘸𝘦 𝘬𝘯𝘦𝘸 𝘓𝘪𝘣𝘳𝘰 𝘩𝘢𝘥 𝘵𝘰 𝘣𝘦 𝘵𝘩𝘦 𝘴𝘵𝘢𝘳. 𝘜𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘪𝘵 𝘸𝘢𝘴 𝘥𝘦𝘴𝘵𝘪𝘯𝘦𝘥 𝘧𝘰𝘳, 𝘐 𝘸𝘢𝘯𝘵𝘦𝘥 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢 𝘷𝘪𝘥𝘦𝘰 𝘸𝘩𝘦𝘳𝘦 𝘣𝘰𝘵𝘩 𝘵𝘩𝘦 𝘷𝘪𝘴𝘶𝘢𝘭𝘴 𝘢𝘯𝘥 𝘢𝘶𝘥𝘪𝘰 𝘤𝘰𝘶𝘭𝘥 𝘭𝘰𝘰𝘱 𝘴𝘦𝘢𝘮𝘭𝘦𝘴𝘴𝘭𝘺, 𝘧𝘰𝘳𝘦𝘷𝘦𝘳 𝘪𝘧 𝘥𝘦𝘴𝘪𝘳𝘦𝘥.
𝘚𝘱𝘦𝘤𝘪𝘢𝘭 𝘤𝘢𝘳𝘦 𝘸𝘦𝘯𝘵 𝘪𝘯𝘵𝘰 𝘮𝘢𝘬𝘪𝘯𝘨 𝘵𝘩𝘦 𝟹𝘋 𝘮𝘰𝘥𝘦𝘭 𝘰𝘧 𝘓𝘪𝘣𝘳𝘰 𝘭𝘰𝘰𝘬 𝘢𝘯𝘥 𝘮𝘰𝘷𝘦 𝘢𝘴 𝘳𝘦𝘢𝘭𝘪𝘴𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘢𝘴 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦, 𝘸𝘪𝘵𝘩 𝘢 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘪𝘯𝘵𝘳𝘪𝘤𝘢𝘵𝘦 𝘧𝘰𝘭𝘥𝘪𝘯𝘨 𝘧𝘢𝘣𝘳𝘪𝘤𝘴. 𝘜𝘴𝘪𝘯𝘨 𝘮𝘰𝘵𝘪𝘰𝘯-𝘤𝘰𝘯𝘵𝘳𝘰𝘭 𝘴𝘵𝘺𝘭𝘦 𝘤𝘢𝘮𝘦𝘳𝘢 𝘮𝘰𝘷𝘦𝘮𝘦𝘯𝘵𝘴, 𝘸𝘦 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘦𝘥 𝘢 𝘴𝘮𝘰𝘰𝘵𝘩 𝟹𝟼𝟶° 𝘷𝘪𝘦𝘸 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘵𝘳𝘰𝘭𝘭𝘦𝘳, 𝘢𝘯𝘪𝘮𝘢𝘵𝘪𝘯𝘨 𝘪𝘵 𝘢𝘤𝘳𝘰𝘴𝘴 𝘧𝘰𝘶𝘳 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘤𝘰𝘭𝘰𝘳𝘸𝘢𝘺𝘴 𝘵𝘰 𝘤𝘺𝘤𝘭𝘦 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘴𝘦𝘢𝘮𝘭𝘦𝘴𝘴𝘭𝘺. 𝘛𝘩𝘦 𝘳𝘦𝘴𝘶𝘭𝘵 𝘸𝘢𝘴 𝘸𝘦𝘭𝘭-𝘳𝘦𝘤𝘦𝘪𝘷𝘦𝘥, 𝘢𝘯𝘥 𝘓𝘪𝘣𝘳𝘰 𝘩𝘢𝘴 𝘨𝘰𝘯𝘦-𝘰𝘯 𝘵𝘰 𝘣𝘦𝘤𝘰𝘮𝘦 𝘢 𝘣𝘦𝘴𝘵𝘴𝘦𝘭𝘭𝘦𝘳.”
𝗚𝗮𝗿𝘆 - 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
A big thanks to the team at Rig2 for bringing us on board!, you can see a couple of the video from this campaign below.
Credits
Director: Gary Bannister-Simm
Producer: Denise Johnson
Cloth Simulation: adam Johnson
Hard Surface Modelling: Andy McMillan
3D Animator: Adam Johnson
Agency: Rig2
Client: mamas & papas