mamas & papas

Client: mamas & papas
Year: 2024
Project: Ocarro SS24
Agency: Rig2
Territories: UK, UAE & Australia

Our roles:
Adam: DOP + VFX
Gary: Video Director + Editor
For their Spring/Summer 2024 range, mamas & papas commissioned Rig2 and adam+gary to produce the video content across the entire campaign.

To proudly reflect mamas & papas UK heritage, we shot across 3 days in Sheffield (the closest major city to their HQ). We luckily dodged just about every type of weather an exterior shoot in October could throw at us.

Fashion was the name of the game for this creative, so we used the city as an impromptu catwalk, shooting in various locations including the stunning Kelham Island, and brought photography into the videos for an editorial feel.

We took on all post-production duties for the campaign, creating over 90 master edits and cutdowns for in-store and social use across the UK, UAE and Australia.

Customer Reaction

"Working with adam+gary is like working with an extension of your own team. We recently teamed up with them to deliver our latest campaign and what we got exceeded our expectations. We needed to make sure we elevated our content and pushed the boundaries, and that is exactly what they delivered.

adam+gary work with you to understand what you want but aren’t afraid to push back if it means the outcome will be better, and that’s exactly what you need from an agency - challenging in the best possible way! An absolute joy to work with, and talented individuals who really know their industry.”
Rebecca Allen - Senior Category Marketing Manager
mamas & papas


Director: Gary Bannister-Simm
Producer: Denise Johnson
DOP: Adam Johnson
Camera Op: Ian Williams (studio)
Camera Op: Gary Bannister-Simm (location)
Photographer: Ian Williams
Casting: Lacey Wilson @ Face
Casting: Sam Coulson @ Industry
Stylist: Izzy Bancroft
HMUA: Nickie Donohoe
Assistant: George Clithero
Editor: Gary Bannister-Simm
VFX Artist: Adam Johnson
Agency: Rig2
Client: mamas & papas