Client: Myprotein Year: 2021 Project: G.O.A.T - Black Friday 2021 Agency: THG Studios Territories: Global Our roles: Adam: VFX Supervisor + 3D Animator Gary: Exec Producer Video content © THG Studios
For Black Friday 2021, Myprotein decided to find out who was the 'Greatest Of all Time' (G.O.A.T.) by pitting two-time UFC Middleweight Champion Israel Adesanya against and actual GOAT, called Hagrid. A highly ambitious project, it was shot in both the UK, and New Zealand, with Israel and Hagrid being brought together for battle by the post-production team at THG Studios. The UK team got the short-straw though, as the 'aroma' from Hagrid haunted shoots in that studiofor many months following! This project was made during our time as members of the THG Studios team - Adam as 'Lead Creative Technologist' and Gary as 'Group Director of Video & Motion' and is used with kind permission of THG Studios.
BTS
Here’s a little glimpse behind-the-scenes of the G.O.A.T campaign as a whole. The team produced an incredible volume of assets to support the entire Black Friday period, including our own take on a recipe video!
