For Impact Week 2021, Myprotein went back to the 80s with a 'Tron' inspired 360 campaign that included this augmented reality game played directly through Instagram.

Players had to avoid the blocks and capture as many tubs of Impact Week protein as they could, with Augmented Reality technology mapping their face, and every funny expression as they played, onto their character.

This project was made during our time as part of the THG Studios team - Adam as 'Lead Creative Technologist' and Gary as 'Group Director of Video & Motion' and is used with kind permission of THG Studios.