Puma

2DCreative
Client: Puma x Leicester City
Year: 2016
Project: #FearlessFoxes Defining Moments
Agency: mobedia/Social Chain
Territory: UK

Our roles:
Adam: 2D Animator
Gary: Creative Director
Following a fairytale 2015/16 season, Leicester City’s kit partner, Puma, needed disruptive social marketing content that connected with fans and admirers and keep #FearlessFoxes trending until the end of the season.

The project came with a bunch of creative challenges. Due to Premier League licensing fees we couldn’t use any existing footage or stills, and the campaign was reactionary - so needed to be conceived, produced and delivered to incredibly short deadlines.

We created an 8-bit tribute to a memorable season, in 4:3 aspect ratio and quirky soundtrack for full 90’s authenticity.

Distributed by Puma, Leicester City and the Social Chain network, the campaign made a real connection with fans - gaining over 25 million organic impressions, legendary rock band Kasabian gave our video some love (see below) and we had several news articles written about it.

Customer Reaction

Credits

Creative Director: Gary Bannister-Simm
Designer: Paul Taylor
Designer: Hayley Griffiths
2D Animation: Adam Johnson
Editor: Gary Bannister-Simm
Exec Producer: Johnny Hall
Exec Producer: Alex Mellor
Agency: mobedia + Social Chain
Client: Puma x Leicester City

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