Client: Puma x Leicester City
Year: 2016
Project: #FearlessFoxes Defining Moments
Agency: mobedia/Social Chain
Territory: UK

Our roles:
Adam: 2D Animator
Gary: Creative Director
Following a fairytale 2015/16 season, Leicester City’s kit partner, Puma, needed disruptive social marketing content that connected with fans and admirers and keep #FearlessFoxes trending until the end of the season.

The project came with a bunch of creative challenges. Due to Premier League licensing fees we couldn’t use any existing footage or stills, and the campaign was reactionary - so needed to be conceived, produced and delivered to incredibly short deadlines.

We created an 8-bit tribute to a memorable season, in 4:3 aspect ratio and quirky soundtrack for full 90’s authenticity.

Distributed by Puma, Leicester City and the Social Chain network, the campaign made a real connection with fans - gaining over 25 million organic impressions, legendary rock band Kasabian gave our video some love (see below) and we had several news articles written about it.

Customer Reaction


Creative Director: Gary Bannister-Simm
Designer: Paul Taylor
Designer: Hayley Griffiths
2D Animation: Adam Johnson
Editor: Gary Bannister-Simm
Exec Producer: Johnny Hall
Exec Producer: Alex Mellor
Agency: mobedia + Social Chain
Client: Puma x Leicester City

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