Client: The Ryder Cup Year: 2024 Project: Year-to-Go Agency: adam+gary Territories: Global Our roles: Adam: 3D Animator + Compositor Gary: Creative Director + Editor
The Ryder Cup team wanted a fun way to mark the "One Year to Go" countdown for the 2025 tournament at Bethpage Black in New York, so they reached out to see how we could help. We decided to turn the streets of Manhattan into a makeshift golf course, showing how New York is the perfect playground for the Ryder Cup. Using a Mixed Reality approach, we brought golf to life at some of the city's most famous spots. All the CGI, compositing, editing, and sound design was completed by us. The video has been shared by both the European and USA Ryder Cup teams on Instagram, X, Facebook, TikTok, LinkedIn, and YouTube, and is doing great numbers, along with great reactions from the fans.
Canal+ Golf
This project has also been featured by international news outlet Canal+. They’ve used segments of the promo in their ‘education’ series about the Ryder Cup 2025.
Canal+ Golf
This project has also been featured by international news outlet Canal+. They've used segments of the promo in their 'education' series about the Ryder Cup 2025.
Fan Reactions
"We are delighted with the outcome of our project with adam+gary and we must thank them their creative thinking and hard work in delivering an exceptional piece of content for our Year to Go celebrations.”
