We’re excited to share our collaboration with the ROCKWOOL Racing SailGP Production Team that helped kick off their 2025 Rolex SailGP Championship campaign in Dubai!

This project was truly collaborative. We worked closely through pre-production to explore creative concepts we could revisit across the season, and whilst we were busy using 3D Animation, VFX, and sound design to bring a ROCKWOOL Racing F50 Catamaran and SailGP banner to life at the iconic Burj Khalifa, their team was on the ground in the UAE capturing footage.

What makes this campaign unique is how it connected with their fans. The team at ROCKWOOL Racing seamlessly blended our FOOH clip with footage shot with various athletes from the ROCKWOOL Racing SailGP Team—like this version, featuring triple Olympic medalist Anne-Marie Rindom—resulting in organic, engaging content that was warmly received across their team and personal accounts.

A big thanks to the ROCKWOOL Racing SailGP Production Team for bringing us on board, and congratulations on your first fleet race win of the season! 🥇