For this project, adam+gary partnered with Rig2 to help redefine what reactive social video content could look like for SwiftGo, as part of their reposition to a younger, more adventurous audience.

The video content was shot over a single long day in the Lake District, allowing us to capture sunrise to sunset. We utilised both traditional and drone videography, working closely with the photography team to ensure a parity across all the assets.

Following the shoot, and working alongside the team at Pavement, we edited together a 'brand film' that captured the essence of the refreshed Swift Go brand, and provided assets for social and website use.