VW Arteon

Client: VW
Year: 2019
Project: VW Arteon Launch
Agency: mobedia/Osbourne Purdie
Territory: USA

Our roles:
Adam: 3D Animator
Gary: Creative Director
When Volkswagen of America released their exciting new VW Arteon across the U.S. in 2019, we provided state-wide support, delivering an immersive and interactive web-based application for their dealership teams and customers.

We delivered a ‘wow’ experience to mirror Arteon through use of WebGL and Augmented Reality technology. We worked closely with our development team to integrate 3D models seamlessly within the app, so users could interact and customise the car anywhere in the world, in real-time, and AR was used within the dealerships across America to unlock additional features of the car.

Our app was a hit, securing an average rating of 4.96 / 5 from users.


Creative Director: Gary Bannister-Simm
Designer: Paul Taylor
Lead Developer: Steven Poulton
Instructional Design: Gary Bannister-Simm
3D Animator: Adam Johnson
Copywriter: Jen Long-O'Hare
Exec Producer: Johnny Hall
Agency: mobedia / Osbourne Purdie
Client: Volkswagen of America

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