Client: Myprotein
Year: 2022
Project: Black Friday 2022
Agency: THG Studios
Territories: Global

Our roles:
Adam: VFX Artist + 3D Animator
Gary: Exec Producer

Video content © THG Studios
For Black Friday 2022, Myprotein brought in the 'Deal Guru' to help guide their customers through the shopping period, and bring some 'calm to the chaos'.

Brilliantly played by comedian Charlie Partridge, the 'Deal Guru' was brought to life through a series of humorous situations, created by the talented team at THG Studios.

With heavy VFX featuring in all scenarios, Adam acted as VFX Supervisor, ensuring that everything was captured correctly, then jumped back in for post-production as 3d Animator and VFX Artist.

This project was made during our time as members of the THG Studios team - Adam as 'Lead Creative Technologist' and Gary as 'Group Director of Video & Motion' and is used with kind permission of THG Studios.


Starring: Charlie Partridge
Creative Director: Andy Roberts
Creative Lead: James Farndale
Creative: Phelim White
Director: Markus Meedt
DOP: James Killeen
Producer: Emma Weaver:
Producer: Sean Waring
Production Assistant: Jazz Broom
Production Coordinator: Tien Nolan
Post-Production Coordinator: Amy Roberts
1st AD: Edel Fowell
1st AC: Danny Usman
2nd AC: Matt Snow
Cam Assist: Ant Turner
Grip: Chris McDonough
Gaffer: Ian Stevens
Spark: Charlotte Stevens
Spark: Mark Wilson
Practical Effects: Rob Wane
VFX Supervisor: Adam Johnson
Editor: Lee Doughty
2D Animator: Hannah Crane
3D Animator + VFX: Adam Johnson
3D Animator +VFX: Stephen Townsend
Colourist: Dan Moran
Sound Recordist: Edward Eaton
Sound Design: Soundsmiths
Fashion Stylist: Harriet Ashworth
Stylist: Elinor Standfield
Interior Stylist: Samantha Fern
HMUA: Cassie Steward
Photographer: Ben Wedderburn
Assistant: Hannah Law
Set build: George Ethan
Set build: Del Freney
BTS: George Trump
Strategy: Jo Jeffers
Exec Producer: Gary Bannister-Simm
Agency: THG Studios
Client: Myprotein

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