Client: RIFT Year: 2024 Project: TVC Agency: adam+gary Territories: UK Our roles: Adam: 3D Animator & VFX Supervisor Gary: Director & Editor
We’ve created the debut TV commercial for the UK’s leading Tax Refund specialists, RIFT Group, following a competitive pitch in early 2024. The 30 second ad is scheduled to run in primetime spots for 3 months on ITV and Channel 4 across Scotland, with Open Partners leading the media buy, and will be supported by paid and organic content across all of RIFT’s channels. The campaign was devised by adam+gary, and features a variety of characters who’ve all successfully used RIFT to claim a tax refund for money spent on “tools, travel or food for work” and are passing this knowledge onto fellow construction workers across Scotland. Leaning into a new brand direction for RIFT, the ad also includes FOOH-style visuals featuring their new ‘Refundaball’. The team at RIFT set us a massive challenge – as it’s their first foray into TV they required support from conception to delivery, wanted a great showcase for their brand packed with details, needed complex ad clearance – and all this with only 4 weeks from pitch to broadcast. It certainly kept us on our toes, and we loved every minute.
Behind the Scenes
To pull off the ambitious shoot, we partnered with Rig2, Face Model and Casting Management and a talented production crew who shot 3x versions of the TV ad and a large volume of social content in only 2 days at multiple locations across Greater Manchester.
Behind the Scenes
To pull off the ambitious shoot, we partnered with Rig2, Face Model and Casting Management and a talented production crew who shot 3x versions of the TV ad and a large volume of social content in only 2 days at multiple locations across Greater Manchester.
"Working with adam+gary was exactly how a brand team and agency should collaborate - to deliver the best creative possible to support our investment in TV medium this year. We wouldn’t hesitate to work with the team again, or recommend to others looking for a partner to move into TV"
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